Financial Coaching as an Asset Building Strategy

Coaching is no longer reserved for sports teams. Today, people are looking for excellence and turning to coaches to improve their health, their career and their finances. A coach can see what a client cannot. Just like fitness coaches hold their clients accountable for their diets and exercise, finance coaches hold their clients accountable to sound financial management, providing them the guidance, support and motivation needed to reach their financial goals.

Financial coaching is a promising strategy to help people improve their financial well-being. Practitioners are turning to coaching strategies to better facilitate behavior change as opposed to the disappointing results often found when only financial education or financial access programs are introduced.

This Executive Summary includes:

WHAT IS FINANCIAL COACHING?

FUNDERS’ OPPORTUNITY TO INVEST IN FINANCIAL COACHING AS AN ASSET BUILDING STRATEGY

3 KEY ROLES OF A COACH

THE COACHING DIFFERENCE

EVOLUTION IN THE FIELD